Okay so I seem to be on a bit of a Mascara journey at the moment, but I can’t help it every magazine I open seems to be offering a new technology or innovation to make my eyelashes flutter perfect!! This time I was hooked in by Rimmel Glam’eyes Day 2 Night mascara with a 2 in 1 magic cap. I love the packaging and the concept, being an ex marketer I love a new clever idea, but I think perhaps that’s all this is?
It’s intriguing when you first open both this product, I really wanted to play with it! The magic cap is kind of cool, basically it works like this: The volume brush and wand takes up a lot of mascara, which allows you to apply quite a thick coating which I guess creates volume – it looks like a regular brush and wand but if you look closely is actually encased in a ‘sleeve’ so when you pull out the other brush – the length brush – it is actually being pulled through the ‘sleeve’ and taking off a lot of the product, in effect the ‘length’ wand is being pulled through a smaller hole therefore cleaning the brush of a lot of product. This lesser amount of product is what allows you to create length. Read the rest of this entry »