Category Archives: Mascara

Did I Miss the Day 2 Night Rimmel London Bus?

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Okay so I seem to be on a bit of a Mascara journey at the moment, but I can’t help it every magazine I open seems to be offering a new technology or innovation to make my eyelashes flutter perfect!!  This time I was hooked in by Rimmel Glam’eyes Day 2 Night mascara with a 2 in 1 magic cap.  I love the packaging and the concept, being an ex marketer I love a new clever idea, but I think perhaps that’s all this is?

It’s intriguing when you first open both this product, I really wanted to play with it!  The magic cap is kind of cool, basically it works like this: The volume brush and wand takes up a lot of mascara, which allows you to apply quite a thick coating which I guess creates volume – it looks like a regular brush and wand but if you look closely is actually encased in a ‘sleeve’ so when you pull out the other brush – the length brush – it is actually being pulled through the ‘sleeve’ and taking off a lot of the product, in effect the ‘length’ wand is being pulled through a smaller hole therefore cleaning the brush of a lot of product.  This lesser amount of product is what allows you to create length. Read the rest of this entry »


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Maybelline XXL Pro Mascara Review – An Oldie But A Goodie!

I was contemplating buying Model Co. Fiber Lash, but having looked at some of the mixed reviews, I came to the conclusion that I just couldn’t warrant paying €30 for it.   On top of that, given the fact that mascara should be discarded after 3 – 6 months, I find it very difficult to pay big bucks for the stuff!  So I’m always looking for a good reasonably priced mascara that won’t have me in tears when I have to chuck it!

In my hunt for something more sensibly priced, I came across a product I haven’t used in years and was surprised but delighted to see that it still exists; Maybelline XXL Pro Volume & Length Microfibre mascara.  This stuff is great!  It really does lengthen lashes but I don’t think it really thickens my lashes.  Read the rest of this entry »


Posted by on June 2, 2011 in Blog, Mascara, Maybelline, Product Review


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L’Oreal Lash Architect 4D False Lash Effect Mascara Review

I really dislike false lashes, but love the effect of thicker longer lashes, so when I saw that L’Oreal were offering me 4D effect lashes with their Lash Architect4D False lash effect in 4 dimensions, I had to give it a go.

L’Oreal Say: Lashes look longer and thicker from every angle thanks to the ‘3D effect’ formula, while the patented spiral brush gives volume and separation from root to tip.  The exclusive spiral brush gives the appearance of magnified volume, spectacular length and redefined curl to your lashes. The Result: Dramatic false lash effect: an appearance of magnified volume, redefined curl and spectacular length

I was so ready to hate this product – but I love it!  It really works!

What surprised me most was that my eyelashes looked like I had used an eyelash curler (which I hadn’t) I Read the rest of this entry »

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Posted by on June 1, 2011 in Brands, L'Oreal, Mascara


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