Category Archives: L’Oreal

LACURA Concealer

Aldi’s LACURA Concealer has been around for ages and it’s well recognised as a favourite product amongst many, and yet somehow I had avoided trying it until about 4 days ago, I really don’t know why?  Brand snobbery maybe?  But I hope not, I should know better than that, high price does not always equal high quality.

The design of the LACURA packaging takes its inspiration from YSL Touche Eclat, but it looks like the poor relation.  I’d have preferred if the packaging was less of an imitation and more unique.

Packaging Similarities: YSL and LACURA

The colour is quite pinkish, and reminds me of L’Oreal Touche Magique although it’s not quite as pink, which is a good thing.  The consistency of the LACURA concealer is a lot nicer than Touche Magique, it’s lighter and far less likely to cake in my opinion.  That said, even with a primer I still need to use an under eye cream first to stop this product drying out, but that’s probably got more to do with the fact that I am 40, a younger face would get away with out the need for cream first.

L'Oreal Touche Magique v' LACURA Concealer Pen

The coverage is good, it really brightens up my under eye area and helps me to look more awake.  Which is all I can hope for from any under eye concealer.  LACURA state that this concealer is also idea as an eye shadow base, but I find that most concealers make for quite a decent enough eye shadow base, helping to keep eye shadow in place.

I have a few little bugbears with pen style products as a general rule, one is that they are very open to bacteria.  I personally never use them directly on my face; I usually pump some of the product out on to the back of my clean hand (anti bacterial hand gel is one of my best friends) and then apply the product with a makeup brush.  This is how I handle products used on clients but it’s a practice I use on my own personal products too as I feel it helps to extend the life of the product.   My other bug bear with ‘pen products’ is that you have no idea when you are about to run out, until you have actually run out!!!

Despite all of that I can now see why this product was voted a Star Buy in the Daily Mail in April 2010. It’s a cracking little product for only €4.49 and one I will buy again.


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‘I Wanna Go’ Get Blue Eye Shadow

Britney is looking so fantastic these days, she’s really got her groove back and I’m absolutely loving her eye makeup on the cover of her new single ‘I Wanna Go’ out June 7th or 8th? I haven’t heard the song yet, it could be pants, but I want to talk about her makeup not her music!

I’m always a little terrified of blue eye liner as it brings back nightmares from the early eighties in fact I think a Rimmel blue eye liner was the very first bit of makeup I ever owned.  I know lots of people are wearing blue eye shadows and blue eye liners but I think Britney really shows us how to wear blue successfully by restricting it to below the lower lashes. Read the rest of this entry »


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L’Oreal Lash Architect 4D False Lash Effect Mascara Review

I really dislike false lashes, but love the effect of thicker longer lashes, so when I saw that L’Oreal were offering me 4D effect lashes with their Lash Architect4D False lash effect in 4 dimensions, I had to give it a go.

L’Oreal Say: Lashes look longer and thicker from every angle thanks to the ‘3D effect’ formula, while the patented spiral brush gives volume and separation from root to tip.  The exclusive spiral brush gives the appearance of magnified volume, spectacular length and redefined curl to your lashes. The Result: Dramatic false lash effect: an appearance of magnified volume, redefined curl and spectacular length

I was so ready to hate this product – but I love it!  It really works!

What surprised me most was that my eyelashes looked like I had used an eyelash curler (which I hadn’t) I Read the rest of this entry »

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Posted by on June 1, 2011 in Brands, L'Oreal, Mascara


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Hey There Doll Face!

L'Oreal Youth Code image from print advertismentI don’t mind a bit of air brushing in a photograph if someone is trying to sell me perfume, a watch, a handbag or an album or whatever, I get it, people look better when airbrushed (even the most beautiful women in the world need airbrushing – apparantly!!) but, when it comes to promoting skin care products it really annoys me.  There I was curled up on the sofa with the June copy of Marie Claire on my lap and cup of tea in one hand, all settled in for a good old read, when  about 30 pages in I was struck by the images of a flawless plastized face looking back at me, telling me ‘I too can look like them if only I had their product’.  Creams and serums that promise reversal of the ageing process; as they put, their product ‘reawakens skin to reveal radiant looking skin, smoother feeling skin and younger looking skin.  That’s right YOUNGER looking skin!  Now to my mind if that were true, even half true, then cosmetic plastic surgery for beauty sake would be defunct.   No one would need plastic surgery nor would they put their bodies through the trauma of surgery if all it took to look younger was some cream slapped on twice daily, give me a break!  Read the rest of this entry »

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Posted by on May 27, 2011 in Advertising, Brands, L'Oreal


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Summer Foundations – pt 3: Mineral Powder Foundation

L’Oreal True Match Minerals: What the product promises: ‘Evens skin tone like a foundation.  Light as a powder.  Long lasting.  SPF 15’ available in 9 shades.

I only used this product as it was given to me by a friend (the colour didn’t suit her) and admitedly the thought of using a powder as a foundation at first freaked me out a bit.  True Match Minerals is a nice product, it’s light weight, goes on easy with a decent range of colours.  In terms of application, I shake some product out on to piece of tissue and gently roll the brush into the product and tap it off to ensure you don’t have too much on the brush.  Then apply to the face with the brush using light circular motions and blend as you go.  Start from the centre of your face and work out, if you have the correct colour you shouldn’t need to go into the hair line.   It may well even skin tone, but it does nothing for my skin texture, I found it a bit drying.  The packaging is clumsy, I find it awkward to open both sections, and it’s liable to crack, which I hate in makeup packaging.

At €22/23 it’s a bit on the dear side, I’m just glad I didn’t buy it myself.  I know there are other better mineral powder brands, but based on this experience I don’t think I’ll bother, I’ll need some convincing!

Other Summer Foundation Reviews you might be interested in:


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L’Oreal True Match Foundation; A Love-Hate Relationship

Much as I love high-end brands, and let’s face it who doesn’t crave the good stuff, but sometimes a gal just wants to find a good bargain, you know a bit of a find or something cheap and cheerful!!!  In terms of foundation I thought L’Oreal True Match might be the one for me!  I know, I know it’s been around forever!!  But at €12.99 I had to give it a go.  I must say the range of colours is fantastic, I don’t think I’ve ever found such a perfect colour match for my own skin, it’s so natural looking I just loved it, but I hate how it wears. L’Oreal claim that it’s ‘Super-blendable’ – can’t fault it there, it also claims to blend ‘without caking or tide marks’; well I’d have to say that’s half right, there’s no evidence of tide marks (which you shouldn’t have if you have selected the perfect true match to start with – no excuses there’s 12 colours to choose from!) but in terms of caking, I think it settles into any dryness, sits solidly into any large pores one might have and slides off any oily areas!!  Read the rest of this entry »


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L’Oreal Touche Magique or YSL Touche Eclat?

Much as I love YSL Touche Eclat my wallet doesn’t, it’s a bit on the pricy side at around €30, so I am always trying to find a good alternative.  Right now I’m loving L’Oreal’s Touche Magique ‘Anti-fatigue and illuminating concealer – smoothing effect’.  It comes in a range of colours from Ivory Beige to Deep Beige and at in and around €10 it’s a great product.  I personally love ‘Rose Porcelain’ to mask dark circles as I am quite pale, I do however mix it Read the rest of this entry »


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