AVON ANEW Genics Treatment Concentrate is the newest addition to the AVON ANEW Range of skin care products and this particular product comes with big promises that I personally find hard to believe, they seem a little to good to be true! But I bought the product for myself as I was in need of a new serum/moisturiser anyway and thought why not try this.
The product, contains a patented Youthgen Technology* and promises:
- Overnight: lines and wrinkles look diminished
- In 3 Days: Deep wrinkles look plumped
- In 2 weeks: Dramatically reduces the look of age spots and discolourations
- In 8 weeks: Takes up to 10 years off your look (Based on a consumer study of 157 people.)
Pretty hefty promises!!! Some I suspect only surgery could achieve!
So the big question is, does it work?
My initial impressions of this product are so over whelmingly positive, it has after only a week of using it changed the texture of my skin and it has notably improved the appearance of old scaring I have. My skin feels smoother and looks brighter, and yes, I think some fine lines do indeed look diminished. Whether I will look 10 years younger before Christmas and need to start carrying ID to get served alcohol in bars.. well I don’t know, but I’ll keep you updated.
I started this product after a recent disastrous trial with Kiehls ultra facial oil free lotion for Cornflakegirl aka Paula, where the Kiehl’s product dried the heck out of my skin and brought me out in a weird red rash on my forehead and nose, my newly acquired AVON ANEW Genics Treatment Concentrate repaired my skin over the course of about 3 days, which given the state of my skin before felt like a miracle cure to me!
You apply it every morning and evening on both your face and neck, after your normal cleansing routine and before your moisturiser. A small amount goes a long way, one pump and a half pumps is enough for your entire face and neck. It absorbs quickly and leaves your skin feeling soft. This product does have a fragrance, and at first I didn’t like it, that said, I’m still not too hot on it now but I’ve gotten use to it.
Ideally you need to allow this product about 15 minutes to settle in before applying makeup, so I tend to apply it just after my shower in the morning, by the time I dry my hair it’s well settled in before putting on my makeup. This product performs well as a base for makeup and there’s no real need for other products, which is great when you are in a rush to get out of the house in the morning. On the down side there is no SPF in this product so ensure either your moisturiser or makeup has a suitable SPF.
The packaging is beautiful if not a bit over the top and the bottle itself is quite pretty and comes in an orange to brown glass bottle with a pump dispenser. The glass bottle is perhaps a bit dodgy on bathroom tiles, but I keep mine in a carpeted room, so no fears of dropping it and smashing it.
There are two different versions, a concentrate and a cream, the cream is for very dry skin and is probably more suited to mature skin types, the concentrate is slightly lighter and it suits my combination/oily skin really well.
Price: The price is €39 but will be available for a special introductory price of €32 for the concentrate and €26 introductory offer for the treatment cream which will normally be €30.50. They are a bit pricey for an Avon product but the Anew range is fabulous. For the first few weeks of its launch there is a free gift of a makeup bag and a range of ANEW products (cleanser, deep wrinkle concentrate filler, eye cream, day cream). See avon.ie
Availability: This product is available from your Avon Representative from the end of September.
Overall: I genuinely really like this product and it seems to doing what it says on the tin, and I know some might say I am biais as I am an AVON Representative on the side, but would I lie to you?
If you fancy trying this product out for yourself, I have 10 free samples of this product to give away, just leave a comment below with your email address, first 10 individuals to comment will receive a free sample. (UPDATE: 25/09/11 – Number of free samples reached and offer is now ENDED. Thanks for reading)
*Youthgen Technology according to AVON: In skin cells, Youth Gene activity declines with age. The patented Youthgen Technology in ANEW Genics is designed to help boost Youth Gene activity, and help skin cells to act healthier and younger, reigniting your skin cell youth power. This technology also helps to increase the production of collagen and hyaluronic acid, which are key components to youthful looking skin. (based on in Vitro experiments in 3D reconstructed skin)